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One of the objectives over the last 18 months has been to take our message of quality, expertise and creativity within member's salons to the consumer and public at large. Through our signature collections and consumer editorials our message is really beginning to penetrate the public consciousness. One observation I've made in recent years Is the Fellowship is becoming more progressive year on year in both its artistic output and its ability to embrace new technology which will help spread the word of the Fellowship. Our newly designed website is just one of the areas that further compliments and represents our membership, as we in unison continue to push the boundaries to support exciting new ideas in hair and fashion. To ensure our message resonates with the consumer and conveys and reflects the attributes that are within the Fellowship DNA we were delighted to introduce an updated strap-line to compliment the Fellowship logo. Fellowship for British Hairdressing "Creative Excellence" will be gracing all our marketing output in the future. Creative Excellence I'm sure you'll agree, is a fitting and more appropriate line that perfectly represents our membership. Along with our new strap line we've also seized the opportunity to ensure all of our education sub brands are also represented in branding that's synonymous with our elite organisation. The Fellowship's heart beats with creativity and artistry like no other, that beat is enabled and fuelled by both our incredible membership and our generous sponsors who support us throughout the year in everything that we do, my thanks to all of you. Likewise our annual calendar of events are supported and made possible by a dedicated collective of individuals that inject their time, passion and energy in ensuring the Fellowship continues to grow and flourish year on year. Happy New Year! Mark Creed |
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